Analysis on Marketing Ability and Financial Performance in Internet Company

被引：4
|
作者：
Yang, Zhuofan [1 ,2 ]
Shi, Yong [2 ,3 ]
机构：
[1] Univ Chinese Acad Sci, Sch Management, Beijing, Peoples R China
[2] Chinese Acad Sci, Res Ctr Fictitious Econ & Data Sci, Beijing, Peoples R China
[3] Chinese Acad Sci, Key Res Lab Big Data Min & Knowledge Management, Beijing, Peoples R China
来源：
2015 IEEE/WIC/ACM INTERNATIONAL CONFERENCE ON WEB INTELLIGENCE AND INTELLIGENT AGENT TECHNOLOGY (WI-IAT), VOL 3 | 2015年
关键词：
data envelopment analysis; e-commerce; marketing; performance; NEBM; DATA ENVELOPMENT ANALYSIS; SLACKS-BASED MEASURE; EFFICIENCY; DEA;
D O I：
10.1109/WI-IAT.2015.50
中图分类号：
TP301 [理论、方法];
学科分类号：
081202 ;
摘要：
This paper measures marketing ability and financial performance and examines what cause the overall operations inefficiency based on the operational process decomposition. The empirical research on e-portal and e-commerce company show that e-portal company has better marketing ability while e-commerce firm has better financial performance. For e-commerce company, it is marketing ability conversion inefficiency to lead to the overall operations inefficiency. In contrast, for e-portal company, lower financial performance conversion efficiency causes the overall operations inefficiency.
引用
收藏
页码：52 / 55
页数：4
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