Revenue streams and digital content providers: an empirical investigation

被引：54
|
作者：
Gallaugher, JM [1 ]
Auger, P
BarNir, A
机构：
[1] Boston Coll, Wallace E Carroll Sch Management, Chestnut Hill, MA 02467 USA
[2] City Univ Hong Kong, Dept Management, Kowloon, Hong Kong, Peoples R China
[3] Univ N Texas, Coll Business Adm, Dept Management, Denton, TX 76203 USA
来源：
INFORMATION & MANAGEMENT | 2001年 / 38卷 / 07期
关键词：
electronic commerce; information goods; revenue streams; Internet business models; empirical research;
D O I：
10.1016/S0378-7206(00)00083-5
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
There is tremendous confusion among practitioners regarding the relationship between various potential online revenue streams and the performance of a firm's online efforts. Such questions are of particular interest to firms that provide information goods, due to both the unique characteristics of such goods and the fact that such products an increasingly offered free by online providers. Using the magazine publishing industry as a context. this paper provides an empirical exploration of various revenue streams and relates them to manager assessment of the performance of the firm's online efforts. These results present, to the authors' knowledge, the first empirical exploration of the link between the performance of an online effort and various revenue streams pursued. (C) 2001 Elsevier Science B.V. All rights reserved.
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页码：473 / 485
页数：13
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