Politics, religion and the media: the transformation of the public sphere in Senegal

Senegal is said to be a democratic model for Africa. This reputation was promoted by the former presidents Senghor and Diouf (both Socialist Party), and confirmed through the democratic change of government to the Senegalese Democratic Party under its leader Wade in 2000. Ostensibly, the successful democratization is reflected in the mass media sector, which has gone through a dynamic change since the end of the 1970s. In the course of the process of liberalization, pluralization and popularization, the market was segmented and media usage increased. The public sphere is established by political, religious, economic, media and regulation actors who compete for influence, control and ownership. One of the main characteristics of Senegalese media culture consists of multiple conflicts between these actors. In fact, the media played an important part in the democratization process and the development of civic responsibility, but at the same time these transformations paradoxically contributed to the undermining of foundations of democracy in the last 15 years. After a historic retrospect, the article describes the conflicting practices of the competing actors in the public sphere, and explains why these practices are responsible for the lack of credibility of mass media among the Senegalese population.