Cannibalization in a Competitive Environment

被引：22
|
作者：
Drezner, Tammy [1 ]
机构：
[1] Calif State Univ Fullerton, Dept Informat Syst & Decis Sci, Steven G Mihaylo Coll Business & Econ, Fullerton, CA 92834 USA
来源：
INTERNATIONAL REGIONAL SCIENCE REVIEW | 2011年 / 34卷 / 03期
关键词：
competitive location; cannibalization; efficient frontier; FACILITY LOCATION; DESIGN; SINGLE; MODEL;
D O I：
10.1177/0160017610389328
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
In this article, cannibalization and its effects on location decisions in a competitive retail environment is investigated. The authors analyze maximizing market share while minimizing cannibalization using the gravity (Huff) model. The efficient frontier according to these two noncompatible objectives is constructed and illustrated on an example problem. An easy to implement analysis that provides insight into management decisions is provided. To illustrate the ease of implementing the model using Excel, a description of the spreadsheet along with the Visual Basic for Applications (VBA) code are provided.
引用
收藏
页码：306 / 322
页数：17
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