MODEL OF HIERARCHIAL STRUCTURING VARIABLES OF EXPORTING COMPANIES

This research is based upon the study of the competitiveness of twenty-five export companies of avocado with available information about their organization, objectives, production, problems, and ability to efficiently export into the US. The documentary research focused towards the knowledge of the main theories on International Commerce. All this, in order to know the origin of company competitiveness (main objective of this study), and to get as a result its conceptualization, measurement and the variables that affect it quality, price, technology, training and distribution channels -, as well as, the independent variables dimensions and indicators, in order to produce the research instrument. In order to determine the relevance between the variables considered in this investigation, the Technique of Analytical Hierarchial Structuring was used, which is used to evaluate the importance of the posed problems or the causes of he same. The method consists of realising comparisons by pairs between each one of the alternatives that in this case are variable and, by means of a previously specific scale, to evaluate the magnitudes of preference, among them, based on the objective that is persecuted to make the comparison.