SOCIAL MEDIA MARKETING ON FACEBOOK: INVESTIGATING DETERMINANTS AND CONSEQUENCES OF USERS' ATTITUDE TOWARD THE FACEBOOK PAGE

被引：0
|
作者：
Bauer, Hans H. [1 ]
Toma, Boris [1 ]
Fischer, Dirk [2 ]
机构：
[1] Univ Mannheim, Mannheim, Germany
[2] Univ Fed Armed Forces, Munich, Germany
来源：
Marketing Dynamism & Sustainability-Things Change, Things Stay the Same... | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：426 / 426
页数：1
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