The aim of this article is to translate the well-known tensor product of representations of a group given by diagonal action to the case of representations of a quiver. We provide three different approaches and exhibit their close relationship to the point-wise tensor product, which is considered in [M. Herschend, Solution to the Clebsch-Gordan problem for Kronecker representations. U.U.D.M Project Report 2003:Pl, Uppsala University, 2003; M. Herschend, Solution to the Clebsch-Gordan problem for representations of quivers of type An, J. Algebra Appl. 4 (5) (2005) 481-488; M. Herschend, On the Clebsch-Gordan problem for quiver representations. U.U.D.M Report 2005:43, Uppsala University, 2005]. (c) 2007 Elsevier B.V. All rights reserved.