Research on the Marketing Strategy of Luxury Goods

Luxury is knowledge. The marketing of the luxury is different from the common goods. In the mature markets such as Europe and the United States, luxury consumption has gone from prosperity to ice time. However, though the luxury goods market has developed fast in China. The China's market of the luxury goods is new and immature. Even the luxury giants has also encountered into a lot of problems, in the China's market. This thesis begins with the introduction of the luxury goods, has discussed four aspects from products, pricing, marketing channels and promotion, so order to give some suggestion to China's market and those who want to enter into china's market.