Innovation and performance: Relationship mediated by learning and market orientation in Mexican companies

被引：0

作者：

del Rosario Demuner-Flores, Maria ^{[1
]}

Delgado-Cruz, Alejandro ^{[2
]}

Esther Vargas-Martinez, Elva ^{[2
]}

机构：

[1] Univ Autonoma Estado Mexico, Fac Contaduria & Adm, Toluca De Lerdo, Mexico

[2] Univ Autonoma Estado Mexico, Fac Turismo & Gastron, Toluca De Lerdo, Mexico

来源：

ESTUDIOS GERENCIALES | 2022年 / 38卷 / 162期

关键词：

innovation; learning; market orientation; performance; ORGANIZATIONAL PERFORMANCE; KNOWLEDGE MANAGEMENT; BUSINESS PERFORMANCE; VARIABLES; CULTURE; MODELS;

D O I：

10.18046/j.estger.2022.162.4706

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Innovation is the strategy of companies for the creation of value, improvement of their competitiveness, and sustainable development. The purpose was to analyze the influence of innovation on business performance as mediated by learning and market orientation. An explanatory quantitative study was carried out in a sample of 71 Mexican companies. Equation modeling was used. These tested the influence of innovation on business performance, learning orientation, and market orientation. The significant influence of innovation on performance was also revealed through the mediation of learning and market orientation. Innovation is thus highlighted as a primary factor of performance to visualize better business conditions and expectations.

引用

页码：82 / 94

页数：13

共 50 条

[1] Learning orientation and market orientation Relationship with innovation, human resource practices and performance
Mavondo, Felix T.
Chimhanzi, Jacqueline
Stewart, Jillian
[J]. EUROPEAN JOURNAL OF MARKETING, 2005, 39 (11-12) : 1235 - 1263
[2] Examination of the effects of learning capabilities and market orientation of logistics companies on innovation and logistics performance
Adiguzel, Zafer
Cakir, Fatma Sonmez
Zehir, Songul Yesilot
Zehir, Cemal
[J]. INDUSTRIAL AND COMMERCIAL TRAINING, 2024,
[3] Mediating effect of innovation with market orientation and performance relationship
Yadav, Seemant Kumar
Tripathi, Vikas
Goel, Geetika
[J]. MANAGEMENT RESEARCH-THE JOURNAL OF THE IBEROAMERICAN ACADEMY OF MANAGEMENT, 2019, 17 (02) : 152 - 167
[4] Executive insights: Market orientation of Mexican companies
Felix, R
Hinck, W
[J]. JOURNAL OF INTERNATIONAL MARKETING, 2005, 13 (01) : 111 - 127
[5] Market orientation, learning orientation and business performance The mediating role of innovation
Mahmoud, Mahmoud Abdulai
Blankson, Charles
Owusu-Frimpong, Nana
Nwankwo, Sonny
Trang, Tran P.
[J]. INTERNATIONAL JOURNAL OF BANK MARKETING, 2016, 34 (05) : 623 - 648
[6] Market Orientation and Learning Orientation: Relationship with Export Performance of Chinese SMEs
Zhang Jing
Xu Boyuan
[J]. PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II, 2008, : 3043 - 3049
[7] Entrepreneurship: Its relationship with market orientation and learning orientation and as antecedents to innovation and customer value
Nasution, Hanny N.
Mavondo, Felix T.
Matanda, Margaret Jekanyika
Ndubisi, Nelson Oly
[J]. INDUSTRIAL MARKETING MANAGEMENT, 2011, 40 (03) : 336 - 345
[8] RELATIONSHIP BETWEEN MARKET ORIENTATION AND INNOVATIVENESS IN COMPANIES
Slogar Helena
[J]. INTERNATIONAL REVIEW, 2021, (3-4): : 18 - 26
[9] The influence of business innovation with relationship of organizational learning and job satisfaction on market orientation
Al Idrus, Salim
Ahmar, Ansari Saleh
Abdussakir, Abdussakir
[J]. JOURNAL OF SCIENCE AND TECHNOLOGY POLICY MANAGEMENT, 2019, 10 (05) : 997 - 1014
[10] Open Innovation and Market Orientation: An Analysis of the Relationship
Arrigo, Elisa
[J]. JOURNAL OF THE KNOWLEDGE ECONOMY, 2018, 9 (01) : 150 - 161

← 1 2 3 4 5 →