We examine Canadian attitudes between 1965 and 1990 to determine the magnitude and direction of attitudinal change on traditional gender gap producing issues. We discover growing differences in aggregate attitudes towards force and violence and social welfare, but not feminism and equality. The greatest gender gaps appear among young, university-educated, and employed people. Furthermore, gender gaps on feminist issues appear with controls for these variables. We conclude that changing gender gaps result from the interaction of role change and socialization by the women's movement and suggest that youth, education and paid employment combine to create a gender consciousness among women.