Position-specific masking and the word-letter phenomenon: Reexamining the evidence from the Reicher-Wheeler paradigm

When choosing which of 2 equally plausible ''critical'' letters (e.g., n or h) was present in a briefly presented backward-pattern-masked target (the Reicher-Wheeler task), people are more accurate with words (e.g., show) than isolated letters (h). Contemporary accounts argue that pattern masks induce this word-letter phenomenon (WLP) because critical letters in words are more resistant to replacement from masking letter fragments occupying the same serial positions. The authors tested this notion by directly examining the effect of position-specific masking on critical-letter report using backward-pattern masks that occupied only each critical-letter position, Under these conditions, no WLP was observed, even though all noncritical letters in words were unmasked. However, a strong WLP was obtained when masks occupied all possible serial positions, including those of noncritical letters. Further experiments indicated that these masking effects were not confounded by attentional factors. Implications for contemporary accounts of the WLP and the structure of the word recognition system are discussed.