EDUCATION AND LABOUR MARKET IN THE CONDITIONS OF REGIONAL DIGITALISATION

Digitalisation is one of the areas of the region's development identified in national projects in Russia. One of the conditions for digitalisation is the training of a workforce that meets the digital economy's needs. The federal project "Human Resources for the Digital Economic" suggests creating such an education system that would provide training for highly qualified personnel and retraining of existing specialists for the needs of the digital economy. Achieving this goal requires interaction between the education system and the labor market. The purpose of the article is to consider new challenges of interaction between the education system and the region's labor market in the context of its digitalisation. Research methods: analysis of theoretical literature, foreign and domestic experience, analysis of statistical data and secondary analysis of research data. Conclusions. The competitiveness of the region in the context of digitalisation directly depends on the characteristics of the interaction between the labour market and the education system (the balance of supply and demand in the regional labour market, an adequate response of the education system to the challenges of the digital economy). The study results show that it is more difficult for regions to adapt to digital changes than for the state as a whole. The unbalanced interaction of the labour market and the education system leads to the need to follow federal regulatory development models, and not their path, which poses an even greater threat to competitiveness. (C) 2021 Published by European Publisher.