Research of product independent innovation design method - The application of TRIZ theory in product concept design

The core of brand innovation and product development is the innovation and design of product. Generally, product concept design is the process of finding problem, introducing problem, and solving problem. The phrase of product design is the most active and creative period during the whole process. TRIZ can support the concept design strongly by the research of the evolution of technology. Then, the product future concept can be established. According to the requirement of product innovation, the application tools which should be suited for product concept design are summarized based on TRIZ theory in order to provide feasible design methodology and innovation tools focusing on shaping, green design and humanity design. A practical example is utilized to validate this methodology and the relevant rationality.