STUDY ON THE METHODS OF IDENTIFICATION AND JUDGEMENT FOR OPINION LEADERS IN PUBLIC OPINION

被引：0
|
作者：
Liu Yijun [1 ,2 ]
Tang Xijin [2 ,3 ]
Gu Jifa [2 ,3 ]
机构：
[1] Chinese Acad Sci, Inst Policy & Management, Beijing 100190, Peoples R China
[2] Chinese Acad Sci, Ctr Interdisciplinary Studies Nat & Social Sci, Beijing 100190, Peoples R China
[3] Chinese Acad Sci, Adv Math & Syst Sci, Beijing 100190, Peoples R China
来源：
MANAGING KNOWLEDGE FOR GLOBAL AND COLLABORATIVE INNOVATIONS | 2010年 / 8卷
关键词：
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
During the process of opinion evolution, the individuals look for emotional support and depend on opinion leaders complying with "psychological balance" principle and "Emotional resonance" principle. That is the root cause of generation of opinion leaders. This paper adopts meta-synthetic approach (MSA) and social network analysis (SNA) to identify and judge the opinion leaders and master their behaviors and traces for further exploring the nature of opinion and then effectively controlling and guiding opinion.
引用
收藏
页码：413 / +
页数：3
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