The Effect of the Application of Multimedia on Technology Innovation and Entrepreneurial Competitiveness

Going through the operation in past years, high-tech industry has formally acquired positive affirmation. The basic character of high-tech industry shows technology-intensive and capital-intensive high-risk and high-profit industrial characteristics based on innovative competition. Since the maturity of the Internet, the entire education environment is largely changed and expanded to comprehensive and diverse computer multimedia networks. The application of multimedia to innovation education therefore becomes the new core of business management in technology industry. Aiming at employees of high-tech industry in Fujian Province, total 450 copies of questionnaire are distributed in this study, and 341 valid copies are retrieved, with the retrieval rate 76%. The research results show positive relations between 1.innovation education and technology innovation, 2.technology innovation and entrepreneurial competitiveness, and 3.innovation education and entrepreneurial competitiveness. At the end, suggestions are proposed according to the results, expecting to assist high-tech organizations in promoting technology innovation and entrepreneurial competitiveness through innovation education.