Will Communication of Job Creation Facilitate Diffusion of Innovations in the Automobile Industry?

被引：0

作者：

Zeng, Fan ^{[1
,2
]}

Lo, Chris Kwan Yu ^{[2
]}

Lee, Stacy Hyun Nam ^{[3
]}

机构：

[1] Macau Univ Sci & Technol, Sch Business, Taipa 999078, Macau, Peoples R China

[2] Hong Kong Polytech Univ, Inst Text & Clothing, Kowloon, Hong Kong 999077, Peoples R China

[3] Texas Tech Univ, Dept Hospitality & Retail Management, Lubbock, TX 79409 USA

来源：

SUSTAINABILITY | 2022年 / 14卷 / 01期

关键词：

diffusion of innovation; communication of job creation; electric vehicle; automated vehicle; social media analytics; SOCIAL MEDIA; ELECTRIC MOBILITY; TECHNOLOGY; INFORMATION; GROWTH; RESPONSIBILITY; EMPLOYMENT; ATTITUDES; BARRIERS; FACEBOOK;

D O I：

10.3390/su14010036

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The electrification and automation of vehicles are two upcoming trends in the automobile industry. However, these two new technologies also raise public concerns related to road safety, range, and, most crucially, job creation in the automotive and transportation industries. This study investigates if job creation facilitates the diffusion of innovation. Analysis of 32,006 tweets from 33 global automobile manufacturers and their international job creation records revealed that communication of job creation can improve stakeholders' adverse social media engagement on vehicle electrification and automation, the latest innovations in transportation and logistics. Car manufacturers should continually communicate their job creation achievements to gain public acceptance when introducing innovations, which may improve the diffusion of innovations.

引用

页数：22

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