Color in Print Advertising: Effects on Implicit and Explicit Memory and Priming

被引：0
|
作者：
Kyrousi, Antigone G.
Panigyrakis, George G.
机构：
来源：
ADVANCES IN ADVERTISING RESEARCH, VOL V: EXTENDING THE BOUNDARIES OF ADVERTISING | 2015年
关键词：
PROCESS DISSOCIATION PROCEDURE; INVOLVEMENT; RECALL; MODEL; INFORMATION; ATTENTION; TESTS; AD;
D O I：
10.1007/978-3-658-08132-4_3
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：29 / 45
页数：17
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