A new approach to mass customization to modern customer

被引：0
|
作者：
Mihic, Svetlana
Okanovic, Ibrahim
机构：
来源：
TECHNICS TECHNOLOGIES EDUCATION MANAGEMENT-TTEM | 2011年 / 6卷 / 03期
关键词：
mass customization; marketing; on-line shopping;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
Modern business environment is based on entirely new dimensions, where the spatial dimension is lost in importance and goes into the background. Mass customization enables companies from around the world via the Internet to participate in the competition and fight for every customer. The aim of this paper is to explore on-line shopping in Serbia, as well as the possibility that companies use mass kastemerizaciju.Na the basis of these results the authors propose further steps for the implementation and development of this modern form of access to the consumer.
引用
收藏
页码：636 / 643
页数：8
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