Research on the Customer Experience Value and the Management of the Details of the Hotel Services

被引:0
|
作者
Huang, Li [1 ]
机构
[1] Hainan Coll Econ & Business, Haikou 571127, Hainan, Peoples R China
关键词
Service details; Customer experience value; Value delivery system;
D O I
暂无
中图分类号
G40 [教育学];
学科分类号
040101 ; 120403 ;
摘要
China's hotel industry, after nearly twenty years of development, should transit from the standardized management of the service details to the customer-oriented management of the service details, in order to win the competitive advantages of the hotel service details. Customer experience value is an important link to the delivery of the service details, so, we should establish the management model of the hotel service details with the foundation of the delivery system of the customer values. The hotel is different from the general service, products, and especially the high-star hotels are the luxury. So, the hotel customers have the features different from the general consumers, and have their special value orientations. The theory of the customer experience value will serve the improvement of the service details of the hotel industry, so we must first understand what the consumers of the hotel industry want to get from the hotels, and their expectations and needs of the hotels, which are their value orientations.
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页码:207 / 211
页数:5
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