IMPACT OF SOCIAL MEDIA ADDICTION ON WORK ENGAGEMENT AND JOB PERFORMANCE

The present study aims to examine the impact of addictive use of social media on work engagement and job performance, the mediation effect of work engagement between social media addiction and job performance, and the moderation effect of self-efficacy on the relationship between work engagement and job performance. The study will give new insight into the knowledge industry domain, especially on these relevant constructs. To achieve this purpose, an online survey questionnaire was distributed. The data was collected from 200 white-collar employees at mid-level positions in the Klang Valley, Malaysia. The data collected were analyzed using Pearson correlations between the variables and partial least square structural equation modeling (PLS-SEM). The findings revealed a negative relationship between social media addiction and work engagement and job performance. Moreover, work engagement tends to mediate the relationship between social media addiction and job performance. Finally, it was found that self-efficacy would positively moderate the relationship between work engagement and job performance.