Dynamics of the European and Slovak Advertising Market and the Market Research Industry

Business Services play the key role in the economic development of each economy. They are based on activities, especially economic activities of the M-section special, academic and technical activities of the researched division Advertising and market research. The main target of this article is to evaluate the present state, dynamics and competitiveness of these divisions' products economic activities of advertising and market research on the Slovak market of business services compared with the situation in Europe and identify similarities and differences of the development of these two markets within the presented division, within the context of the crisis period. We come to the conclusion that the chosen division reaches a positive conjuncture and confirms the anti-cyclical character of services in the time when other economic sectors fight the continuing recession.