Developing a Scale Measurement of Market Uncertainty: A Cluster Analysis on Taiwan's Financial Services

The way to ensure a company's long-term advantages for survival is to completely know market uncertainty. Though the financial services have been made great contributions to Taiwan's economic development, past research pays little attention on them without a scale development of market uncertainty. Building on extensive literature, a 53-item survey questionnaire was developed and 323 respondents from 28 domestic financial services were selected as the sample of this study. Using an exploratory factor analysis (EFA), we would retrieve four dimensions of market uncertainty, including market situation, market forecasting, market innovation and competitor's threats. Meanwhile, we would divide market uncertainty into three groups by cluster analysis and further verify them with business performance as well as project efficiency.