INTANGIBLE ASSETS IN THE POSTINDUSTRIAL ECONOMY: MYTHS AND REALITY

The purpose of the article is to determine the role and the place of the intangible assets in the postindustrial economy. The points of view of different scientists about the formation and development of the postindustrial economy from the position of globalization have been checked and the main unsolved controversies, which are observed in the process of its development, have been analyzed. The faultiness of some theses, from the position of the critical analysis, about the influence of some intangible assets on the macro and micro-indicators of the postindustrial society in general and the separate enterprises, in particular, has been proved. Based on the statistic data of the countries' economies of the Organization of Economic Cooperation and Development (OECD) the thesis about fast effectiveness and financial feedback from the implementation of the intangible assets has been simplified. The complexity of the dimension of the financial feedback of the intangible assets is in that the results of their implementation into the production process in many cases has intangible character, which is not connected with the creation of the final product of consumption (creation of the organization capital, human capital, etc). R. Sollow's paradox hypothesis as to information technologies has been proposed to be broadened by the on other types of intangible assets. The accountant legislature of different countries has been analyzed and it has been determined that the number in investments in the performance of the research and development (R&D) might influence the amount of the intangible assets in different ways. The results of the leading world corporations' assets analysis, working in different areas, have been presented in the article. For this purpose, the structure of their balances for 2018 has been analyzed and it has been determined that intangible assets do not occupy the dominant part in the overall general assets.