Informing strategies: building the communication framework

The importance of the new communication means in the teaching process is a familiar, much discussed and tested topic. The aim of the present paper is to highlighten the fact that an informational content is much easier understood if the proper communication framework is built. The communication framework takes into account both the verbal and the visual message. The new technical devices give us the possibility to tell a 'story' which encloses the informational content. Such a strategy assures and supports the understanding and memorising process. The teaching method put forward in the present paper is checked through an experiment done with our students. (C) 2015 The Authors. Published by Elsevier Ltd.