CORPORATE COMPETITIVENESS AND ITS SUPPLY CHAIN MANAGEMENT ASPECTS

Nowadays the competitiveness of companies is greatly influenced by the efficiency of supply chain operations. In our constant and rapidly changing globalised world building strategic partnerships is a must for all businesses to survive the intensive competition in the global market. However, it is not exclusively the sole proprietors who are competing but also entire corporate groups. The recent financial and economic recession has had a deep impact and influence on the value-creating processes. Globalisation is observable at international businesses that make further headway and due to the turbulent competition in the market production and manufacturing companies have to rethink their strategies. Thus, under such external circumstances, entrepreneurs must develop their skills in decision-making. The supply chain management concept enables the increase of efficiency on planning and managerial levels, the enhancement of co-operation with suppliers and customers, as well as the response capacity. Moreover, it results in the reduction of incurring - marketing, logistic and manufacturing - costs along the whole supply chain. The objective of this study is to get a deeper insight into and understanding of relationships and factors to determine the supply chain competitiveness of the Hungarian companies in practice. My examination is based on research, interviews and a case study. The latter one includes the timely processing of expansion strategies along the supply chain and the competitive strategy.