Enhanced Metadata Creation and Utilization for Personalized IPTV Service

Metadata is the clue to connecting videos and individual users. For a successful personalization, collecting more detailed and concrete metadata is important. This paper proposes a method to create and utilize metadata more precisely as a result of research on how to do the personalization better. For that, we propose a way to consume and utilizing a video in a series of segmented images so that can get the user's taste on specific sections or points of the video. Proposed method is implemented on the web site and the effectiveness of proposed method is revealed by comparing the site stay time and number of video usage per session between new visitors and returning visitors.