The Analysis on Cultivation of Customer Loyalty in the Environment of Internet Marketing

被引：0

作者：

Liu, Jiashun ^{[1
]}

Jiang, Lin ^{[1
]}

机构：

[1] Hebe Polytech Univ, Tangshan 063009, Peoples R China

来源：

CONFERENCE ON WEB BASED BUSINESS MANAGEMENT, VOLS 1-2 | 2010年

关键词：

Internet marketing; Customer loyalty; Strategy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In the interne marketing environment, many businesses have gradually realized gaining and maintaining customer loyalty is its own important source of long-term profits. Firstly, this article elaborates the connotation and importance of customer loyalty in the internet marketing environment; then it constructs the model of customer loyalty influencing factor and analysis the barriers of customer loyalty's formation; finally, it proposes the five strategies of cultivating the customer loyalty.

引用

页码：629 / 632

页数：4