Brand-added value: Theory and empirical research about the value of brands to consumers - Riezebos,HJ

被引：0
|
作者：
UhlmannMaier, A [1 ]
Saunders, J [1 ]
机构：
[1] UNIV LOUGHBOROUGH,SCH BUSINESS,LOUGHBOROUGH,LEICS,ENGLAND
来源：
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING | 1997年 / 14卷 / 01期
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：95 / 98
页数：4
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