The Effects of Critical Marketing New Product Success Factors on New Product Export Performance: Evidence from Turkey

被引：0
|
作者：
Koeksal, Mehmet Haluk [1 ]
机构：
[1] Amer Univ Beirut, Beirut, Lebanon
来源：
CRITICAL ISSUES IN GLOBAL BUSINESS: LESSONS FROM THE PAST, CONTEMPORARY CONCERNS AND FUTURE TRENDS | 2010年 / 19卷
关键词：
INDUSTRIAL; ORIENTATION; DIMENSIONS; INNOVATION; IMPACT;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
New products have substantial contribution to company performance in export markets as well as domestic ones. This study explores the effects of marketing new product success factors on new product export performance by investigating successful new products from Turkish manufacturing companies and provides critical insights into identification of marketing success factors in new product development.
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页码：47 / 54
页数：8
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