A study of home information technology adoption model

The Information Technology at Home has caught the attention of various industries such as IT, Home Appliances, Communication, and Real Estate. Based on the information technology acceptance theories and family consumption behaviors theories, this study summarized and analyzed four key belief variables i.e. Perceived Value, Perceived Risk, Perceived Cost and Perceived Ease of Use, which influence the acceptance of home information technology. The study also summaries three groups of external variables. They are social, industrial, and family influence factors. The social influence factors include Subjective Norm; the industry factors include the Unification of Home Information Technological Standards, the Perfection of Home Information Industry Value Chain, and the Competitiveness of Home Information Industry; and the family factors include Family Income, Family Life Cycle and Family Educational Level. The study discusses the relationship between these external variables and cognitive variables. The study provides Home Information Technology Acceptance Model based on the Technology Acceptance Model and the characteristics of home information technology consumption.