Developing Strategic Decision Making Process for Product and Service Planning

被引：0
|
作者：
Cho, Yonghee [1 ]
机构：
[1] Portland State Univ, Dept Engn & Technol Management, Portland, OR 97207 USA
来源：
PICMET '15 PORTLAND INTERNATIONAL CENTER FOR MANAGEMENT OF ENGINEERING AND TECHNOLOGY | 2015年
关键词：
ELECTRIC VEHICLES; LONG-RANGE; BIBLIOMETRICS; INNOVATION;
D O I：
暂无
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
It is imperative to forecast advanced or emerging technologies to aid in decision making on firm's R&D investments and business plan for commercialization efforts. Even though a company must align R&D planning with overall business planning such as manufacturing, sales and marketing, personnel, and finance, systematic management approaches are limited in it based upon the prediction of technological change and speed. This paper aims to provide a decision support tool to aid in strategic service planning and technology development in a firm. The study is to enhance strategic development of service and product with the consideration of emerging technologies. This model helps decision makers to easily identify emerging technologies and new research fields with systematic decision making process.
引用
收藏
页码：433 / 446
页数：14
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