What are the Core Drivers in Consumer Adoption of NFC-Based Mobile Payments?: A Proposed Research Framework

The rapid evolution of mobile technologies and the increasing diffusion of smartphones have given significant opportunities for innovative companies to create new payment solutions and offer value-added services to their customers. Near Field Communication (NFC) mobile payment has been emerging as a noticeable phenomenon that can enable consumers to turn their smartphones into digital wallets. Although there has been a lot of coverage on consumer acceptance of mobile payments, there are only few researches providing guideline to interpret NFC-based mobile payments adoption. Taking into consideration of theoretical backgrounds of innovation diffusion and specific characteristics of NFC mobile payments, this study propose a research framework to provide a profound understanding of factors facilitating or impeding the adoption of NFC-based mobile payments among Taiwanese consumers. This study expects that intention to adopt NFC mobile payments is affected by product-related factors (perceived usefulness, perceived ease of use, compatibility, perceived security and privacy risk, trialability, perceived cost of use and additional value of NFC mobile payment), trust-based factors, personal-related factors (personal innovativeness in new technologies, absorptive capacity), and attractiveness of alternatives. This study will be able to advance literature on innovation adoption and facilitate technology marketers in NFC mobile payments. It provides a useful guideline to help researchers investigate of issues related to NFC mobile payments. It also bring some managerial implications by assisting relevant parties in NFC mobile payments ecosystem such as mobile network operators, card issuers, payment processing institutions, bank decision makers and merchants when devising their business strategies and marketing campaigns to facilitate NFC mobile payments.