The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World

被引：6

作者：

Desai, Preyas S. ^{[1
]}

Bell, David ^{[2
]}

Lilien, Gary ^{[3
]}

Soberman, David ^{[4
]}

机构：

[1] Duke Univ, Fuqua Sch Business, Durham, NC 27708 USA

[2] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA

[3] Penn State Univ, University Pk, PA 16802 USA

[4] Univ Toronto, Rotman Sch Management, Toronto, ON M5S 3E6, Canada

来源：

MARKETING SCIENCE | 2012年 / 31卷 / 01期

关键词：

MODELS;

D O I：

10.1287/mksc.1110.0697

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：1 / 3

页数：3

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