AART: AI Assisted Review Tool for Marketing Creatives

被引:0
|
作者
Bhiogade, Rohit [1 ]
Jain, Paridhi [1 ]
Bhatt, Himanshu S. [1 ]
机构
[1] Amer Express, AI Labs, New York, NY 10285 USA
关键词
Document Compare; Comment Interpretation; Matching;
D O I
10.1145/3430984.3430985
中图分类号
TP18 [人工智能理论];
学科分类号
081104 ; 0812 ; 0835 ; 1405 ;
摘要
We demonstrate AART (AI Assisted Review Tool) which is a novel solution for any iterative document review process like marketing creative review. AART presents multiple novel features including creating a rich structured representation for marketing documents, efficiently comparing multiple documents to identify differences, interpreting reviewer's comments (natural language text) and transforming it into pseudo-instructions, and establishing cause-effect relation between the comments and differences. The interactive GUI of AART further provide multiple unique features that assists reviewers to perform their job more efficiently with reduced efforts.
引用
收藏
页码:366 / 370
页数:5
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