A system demonstrating Nitric Oxide (NO) activated Triplet-Triplet Annihilation (TTA) upconversion has been devised, based on a substituted [Ru-II(bpy)(3)](PF6)(2) complex (bpy = 2,2'-dipyridine) bearing a single 1,2-diaminophenyl moiety as an NO activatable triplet photosensitizer (Ru-1), and 9,10-diphenylanthracene (DPA) as a triplet acceptor/emitter. The excited triplet state of Ru-1 is significantly quenched (Phi(T) similar to 22%) by a Photoinduced Electron Transfer (PET) reaction, as confirmed by steady state phosphorescence and transient absorption spectroscopy, and hence Ru-1 does not function as a TTA upconversion sensitizer. However, in the presence of NO/O-2, the 1,2-diaminophenyl group of Ru-1 is transformed into a benzotriazole. This inhibits PET, and the triplet state quantum yield is increased to ca. 85%, switching on the TTA upconversion process which increases by 10-fold. These processes were studied using a combination of steady state and time-resolved luminescence together with transient absorption spectroscopy on the nanosecond and femtosecond timescales. The energy level of the charge transfer state (CTS) for Ru-1 was also obtained electrochemically, supporting the PET mechanism of triplet state quenching and hence the lack of TTA upconversion with Ru-1.