UNDERSTANDING THE CONSUMER EMPOWERMENT IN HEALTH SERVICE

Health services are one of the most necessary services of the community, and these fields need to be addressed to provide the best health services for the community. This research aimed to analyze the influence of social, demographic, and economic characteristics toward empowered consumers on health services. This research used a cross-sectional design through a survey of 100 people and direct interviews. The data were analyzed using descriptive and inferential analysis. The result showed that 46-67 years old male respondents, who were highly educated (>12 years), and have a job with >360 815 IDR incomes per month were the most empowered group of respondents than others. Regression analyses revealed that a high length of education and high income would increase the value of the consumers' empowerment index.