THE MUSIC RINGTONE AS AN IDENTITY MANAGEMENT DEVICE: A RESEARCH NOTE

The mobile telephone is an omnipresent feature of daily life. Mobile phone technology was made readily available to the general public in the early 1980s. A "ringtone" is the sound broadcast from a mobile telephone indicating an incoming call. The ringtones of early 1980's mobile phones usually consisted of a few pre-programmed monophonic (single melodic line) sounds. These tones had no significance or practical use other than as indicators of social status (of having a mobile phone) and to alert the listener to an incoming call. The increasing popularity of ring! one "realtones" has prompted the need to empirically investigate the way these new technologies affect how people manage the impressions they make on others. Elaborating on Goffman's presentation of self-thesis, this research note establishes the importance of ringtone technology in situating youthful identities in contemporary society. Implications for future research are discussed.