CHILDREN IN THE BOXE RING OF TODAY'S WORLD

被引：0
|
作者：
Kral'ovicova, Denisa [1 ]
机构：
[1] Univ Ss Cyril & Methodius Trnava, Fac Mass Media Commun, Namestie J Herdu 2, Trnava 91701, Slovakia
来源：
MARKETING IDENTITY: OFFLINE IS THE NEW ONLINE | 2019年
关键词：
Education; Ethics; Factors; Marketers; Media; Online and Off-Line Marketing Communication; Psychological Point of View; Target Group Children;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper deals with some basic areas that are worth to be taken into consideration in terms of influencing today's children. These are as follows: psychological point of view, children as target group, marketing focusing on children, online and offline marketing communication, media and education, legal regulation and ethics code. Regarding this paper, it tries to answer some crucial questions dealing with children from all of the above mentioned perspectives.
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页码：143 / 154
页数：12
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