A Proposal for Assessing Digital Economy Spatial Readiness at Tourism Destinations

Information and communications technologies (ICT)-and more precisely, their use from fulltime connected mobile gadgets-offer valuable opportunities to interact with tourists using their own devices. In order to exploit these benefits, destinations should have appropriate digital infrastructure to allow for bidirectional smart communication with their visitors. However, the spatial distribution of such coverage, and the geographical concurrence of tourism activities and ICT infrastructure, have been poorly examined. This paper contributes to this analysis by quantifying digital accessibility with both a broader regional approach and a narrower local perspective. First, we propose a digital immersion index, and apply it to the Balearic Islands, Spain. Second, alternative Moran's indices are used to study the spatial distribution and correlation of tourism and technological infrastructure for a local destination. The results are presented through easily interpretable maps, which can inform tourism policies, such as identifying and prioritizing ITC investments.