Interplay of External and Internal Knowledge: Business Model Innovation Analysis in Chinese Publicly Traded Film Companies

The application of business model innovation (BMI) generally creates more competent and flexible enterprises in changeable markets and helps to achieve competitive advantages. Especially in a post-pandemic age, BMI has a particular significance. As such, in this study, based on the resource-based view theory, we aimed to explore how Chinese publicly traded film companies apply BMI from the perspective of the interplay of external and internal knowledge acquisition. Our focus was examining the influence of the search for external knowledge and the creation of internal knowledge on the BMI of Chinese film companies. On the basis of interviews and field observation, we selected environmental volatility and management attention as the independent variables in the study model. We analyzed the data collected from 36 Chinese publicly traded film companies by correlation and regression. The results showed that external knowledge search and internal knowledge creation substantially influenced the BMI of Chinese film companies. In addition, environmental volatility and management attention positively influenced BMI. The findings provide practical information motivating Chinese publicly traded film companies to apply BMI in the post-pandemic era.