Culture and International business research: A review and research agenda

This study explores the role of culture and international business in internationalization outcomes through a systematic review and analysis of articles published between 2009 and 2019. By mapping the current research domain, this review reflects the avenues for future research in theory development, context, characteristics, and methodology (TCCM) in eight research clusters identified as national culture, external uncertainty avoidance, knowledge transfer & collaboration, HRM & management practices, international diversification research, entrepreneurial mindset, interaction, and firm performance. The clusters were grouped into independent factors and internationalization outcome factors. This framework provided deeper insights into the theoretical implications which will lead to further advancement in these research areas.