A Study of Ideological and Political Education in Higher Vocational Colleges in We Media Era

For a long time, ideological and political education in Higher Vocational Colleges usually takes the mode of verbal and mental instructions which ignores to some extent students' specific needs and fails to satisfy them with its teaching effects. In the environment of We Media, ideological and political education in Higher Vocational Colleges has ushered new developments. This paper firstly analyzes the characteristics of We Media era, then explores the influence of We Media and lastly, proposes several perfection methods for Ideological and political education in Higher Vocational Colleges in We Media era. Higher Vocational Colleges are important campaigns to cultivate high-quality and skilled talents. Because of the particularity of talent cultivation quality as well as prospective students, ideological and political education here seems to be quite important. In the mobile Internet era, the influence of We Media on college students' learning and life is increasing. At the same time, ideological and political education in Higher Vocational Colleges also has ushered new opportunities and challenges. Contemporary college students are active in thinking, always seeking novelty and wonder. Therefore, the topic that how to use We Media to guide students' ideological and political education is extremely important and worth urgent exploration.