E-Business Alliance Strategy for Competitive Advantage

This author posits that the success of e-business requires a well-defined and well-formulated corporate strategy of alliances. E-managers must be able to engage in network thinking, thinking globally and strategically. This paper reviews and explores various e-business alliance strategies that are currently employed by e-businesses in various cultural and national backgrounds. The paper deals with both strategic and operational strategies for e-business alliance and discusses critically a wide range of issues in the formulation and implementation of e-business alliance strategies. By resorting to a strategic management approach, this paper helps understand the complex nature of formulation and implementation of e-business alliance strategy, which may involve changes to existing business models and procedures of many organizations. The paper focuses on the strategy of e-business alliances and provides various worked examples and a case study of e-business alliances in today's global markets, thereby providing a practical guide to e-business alliance strategy formation and implementation.