To Buy or Not to Buy: Computing Value of Spatiotemporal Information

被引:4
|
作者
Aly, Heba [1 ]
Krumm, John [2 ]
Ranade, Gireeja [3 ]
Horvitz, Eric [2 ]
机构
[1] Brendan Iribe Ctr Comp Sci & Engn, Ctr Comp Sci & Engn, Dept Comp Sci, 8125 Paint Branch Dr, College Pk, MD 20742 USA
[2] Microsoft Corp, One Microsoft Way, Redmond, WA 98052 USA
[3] Univ Calif Berkeley, Dept Elect Engn & Comp Sci, 506 Cory Hall, Berkeley, CA 94720 USA
关键词
GPS; location; crowdsourcing; decision theory; value of information (VOI); advertising; traffic; ECONOMICS;
D O I
10.1145/3320431
中图分类号
TP7 [遥感技术];
学科分类号
081102 ; 0816 ; 081602 ; 083002 ; 1404 ;
摘要
Location data from mobile devices is a sensitive yet valuable commodity for location-based services and advertising. We investigate the intrinsic value of location data in the context of strong privacy, where location information is only available from end users via purchase. We present an algorithm to compute the expected value of location data from a user, without access to the specific coordinates of the location data point. We use decision-theoretic techniques to provide a principled way for a potential buyer to make purchasing decisions about private user location data. We illustrate our approach in three scenarios: the delivery of targeted ads specific to a user's home location, the estimation of traffic speed, and location prediction. In all three cases, the methodology leads to quantifiably better purchasing decisions than competing methods.
引用
收藏
页数:25
相关论文
共 50 条
  • [1] To buy or not to buy? The value of contradictory analyst signals
    Stefan Kanne
    Jan Klobucnik
    Daniel Kreutzmann
    Soenke Sievers
    [J]. Financial Markets and Portfolio Management, 2012, 26 (4) : 405 - 428
  • [2] To buy or not to buy? The value of contradictory analyst signals
    Kanne, Stefan
    Klobucnik, Jan
    Kreutzmann, Daniel
    Sievers, Soenke
    [J]. FINANCIAL MARKETS AND PORTFOLIO MANAGEMENT, 2012, 26 (04) : 405 - 428
  • [3] Computing Value of Spatiotemporal Information
    Aly, Heba
    Krumm, John
    Ranade, Gireeja
    Horvitz, Eric
    [J]. COMMUNICATIONS OF THE ACM, 2020, 63 (09) : 85 - 92
  • [4] Buy buy buy
    不详
    [J]. VETERINARY PRACTICE STAFF, 2000, 12 (02): : 20 - 20
  • [5] TO BUY OR NOT TO BUY
    不详
    [J]. INDUSTRIAL PHOTOGRAPHY, 1984, 33 (03): : 42 - 42
  • [6] Persuading Customers to Buy Early: The Value of Personalized Information Provisioning
    Drakopoulos, Kimon
    Jain, Shobhit
    Randhawa, Ramandeep
    [J]. MANAGEMENT SCIENCE, 2021, 67 (02) : 828 - 853
  • [7] TO BUY OR NOT TO BUY
    Woods, Roy C.
    [J]. EDUCATION, 1934, 55 (04): : 225 - 227
  • [8] To buy or not to buy ...
    不详
    [J]. HISTORY TODAY, 2006, 56 (06) : 7 - 7
  • [9] To buy or not to buy
    Hunter, D
    Wood, A
    [J]. CHEMICAL WEEK, 1997, 159 (19) : 3 - 3
  • [10] TO BUY OR NOT TO BUY
    OSTWALD, PF
    [J]. TOOL AND MANUFACTURING ENGINEER, 1969, 63 (06): : 42 - &