Factors of the Population's Credit Activity: Regional Features on the Example of the Russian Far East

The dynamic and structural features of the population's credit activity of the Russian Far East and its federal subjects were compared with other federal districts in the period of 2009-2017. Based on the study of the main retail lending markets characteristics of the Far East (consumer and mortgage lending), the influence of two groups of factors was analyzed and quantified: 1. The features of the region's traditional interrelations between volume of loans and financial position of potential borrowers (level of income, debt load, characteristics of accumulated assets, including Housing and privately owned vehicles); 2. The closeness of ties between lending activity and demographic and social characteristics of the territories population was assessed within the framework of the behavioral finance concept, including age structure, education, migration mobility, marital status, etc. A high level of segmentation of the Far Eastern territories was established in terms of sensitivity to individual factors within both traditional, and the beha-vioral analysis. The research results prove the necessity of including a number of indicators in development programs aimed at increasing the migration attrac-tiveness of the territories, taking into account the differentiation of their influence on the population's activity in local credit markets. A purposeful structural adjustment of the retail credit market was proposed under the institutional cha-racteristics of the emerging "Far Eastern financial center".