Application of Data Mining in the Banking System in Era of Big Data

As the rapid of computer technology and network, people's work and daily life are closely linked with computer. The huge network information content arises at a historic moment. Verizon Chairman and CEO Lowell McAdam said: "This is the era of big data," Information of the Era of Big Data has the characteristics of high volume, high complexity, rapid growth, dig up the information with so complex characteristic which users need is more difficult than before. In the era of big data, enterprise operation and business model are affected, especially the banking industry. The common understanding in banking industry is data has vast importance to the banking industry, and data determines its future development, although some banks may not be aware of the problem of data explosion. As a kind of data processing technology, data mining is receiving more attentions in the banking sector.