Action Research in Reverse Logistics for End-Of-Life Tire Recycling

At the end of their product life cycle, tires require special handling and treatment in order to avoid damaging the environment and society. Reverse Logistics (RL) is necessary to manage this type of solid waste. In Brazilian cities, collection is one of the bottlenecks. One of the main difficulties in this process is enabling joint-action between the main stakeholders: Final consumers, the government and private companies. The main objective of this paper is to identify e implement opportunities for improvement in the collection phase of end-of-life tires through action-research, involving simultaneous participation between public and private organizations. The motive for this is that the knowledge generated can serve as a basis of information and references which aid in decision-making for public authorities who need to start similar programs or improve existing ones. The Action-Research occurred in a Brazilian city with less than 100,000 inhabitants, which fits the profile of 94.91% of the country's municipalities. Final results proved the efficiency of the action-research proposal; after implementing the changes, the monthly collections grew by 50% (action), and the Action-Research team was able to generate and document knowledge which can now help other cities to improve their own processes.