The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

被引：9

|

作者：

Leighton, Jane

Dalvit, Silvia

机构：

来源：

INTERNATIONAL JOURNAL OF ADVERTISING | 2011年 / 30卷 / 04期

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D O I：

10.2501/IJA-30-4-723-725

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：723 / 725

页数：3

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