Labeling of Genetically Modified Food from Consumer's Perspective

Labeling system is the important method of safety management of Genetically Modified (GM) food. However, there has not been an international GM labeling standard so far. Governments and scholars in the world focus on how to build an effective labeling system to provide consumers with more choices. This paper suggests that consumers' willingness to pay for different labeling systems, adequacy and credibility of label information, and the relation between labeling and consumer behavior are key factors of effective labeling system.