The Integration of New Media Art and Chinese Traditional Culture

New media art integrates artistic creation, media dissemination and real-time interaction together, which is both an art carrier and a media for dissemination. It is different from the traits of traditional art and provides new opportunities for extending the inheritance and continuation of traditional Chinese culture. In the era of the information age and globalization, it is necessary to guide the students to create new media art combining Chinese traditional culture factors and promote the collision and integration of Eastern and Western cultures for the development of new media art in China in the future.